Search Engine Optimization
What Is SEO / Search Engine Optimization?
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
seo reputation management
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dental seo company
There are nearly 200,000 dental clinics in the United States alone and the number is projected to increase annually by 2.2 percent until 2026. If this is indeed the case, dental practitioners could be a lot busier for the next three to five years.
As a dental practitioner in this saturated industry, it’s more necessary than ever to be innovative with your strategies and double your marketing efforts. Today, many professionals providing dental services are taking advantage of digital innovations by offering online dental consulting services. To ensure your prospects find you online you need an SEO company.
While there will always be a market for dental services, getting your practice to stand out in the ever-growing crowd is never easy. In fact, many dental clinics have failed in their first two years for reasons including:
Location issues
Inconsistent marketing strategies
Client retention
Cancellations or late appointments
Customer and staff engagement
Mismanagement
As a dental practitioner in this saturated industry, it’s more necessary than ever to be innovative with your strategies and double your marketing efforts. Today, many professionals providing dental services are taking advantage of digital innovations by offering online dental consulting services.
When you use the right platform for your business, digital marketing is an effective way to differentiate yourself from the competition. Building a website to showcase your dental facility and promote your services is an excellent first step – but this platform will be more effective when you implement dentist search engine optimization (SEO).
Dentist search engine optimization will make your website visible on search engine results pages (SERPs) and put your practice in front of the right audience. Thrive is a top SEO company for dentists with over a decade-and-a-half of dentist search engine optimization experience under our belt. Over the years, our team of dentist SEO experts has provided remarkable results for several dental practitioners.
At Thrive SEO company, we give all our partners laser-focused digital marketing solutions to help you meet your goals. We’ll go above and beyond to find other opportunities to grow your business. Our dentist SEO experts will design a digital marketing strategy that streamlines your processes while simultaneously generating qualified leads. Choose Thrive’s dentist SEO agency and let’s work together to elevate your business.
What is SEO reputation management?
Written by Reputation X | 1/11/21 9:49 PM
SEO reputation management uses search engine optimization and other techniques to improve the way brands (companies, people, products, services, political entities) are seen online.
Article highlights
63% of your company value is based on your reputation
SEO is a powerful tool for online reputation management, protection, and repair
Every company should have a reputation crisis management plan, but only about one-half of companies do
Smart SEO reputation management tactics can help get negative content off the front page of search results
You probably know that your corporate brand reputation is important, but do you know how important? As much as 63% of your company value is based on your reputation. According to a 2005 Economist Intelligence Unit report, reputation is the greatest risk facing global companies.
Protecting, managing, and recovering your brand reputation comes down to focusing on what you can control. It starts with being aware of what people are saying about your brand, taking responsibility and corrective action to solve any problems, then working to recover from the damage by addressing your SEO reputation management.
Article sections
How does reputation management work?
How does online reputation management affect search engine results?
What is SEO and how does it work?
Using SEO for reputation management
SEO reputation management checklist
SEO reputation management FAQs
How does reputation management work?
You can’t control everything that’s said about your company. Inevitably, there will be a consumer or employee or partner who says or does something that makes you look bad or even causes a company crisis. Or maybe you’ll even make some company decisions that come back to haunt you.
The embarrassment will be bad enough on its own, but what’s more hurtful is the damage to your brand value and brand equity, the loss of customers, the loss of ROI, loss of stock value, and increased expenses. Reputation management can help you avoid reputation crises and remedy them if they occur.
Online reputation management
How does online reputation management affect search engine results?
Online reputation management (ORM) is the practice of managing the information about your brand that is available and most prominent to internet users. ORM functions as several marketing tools at once.
It’s a proactive measure to protect against potential PR crises, which are much more likely than many business leaders think. While almost 60% of companies have experienced a corporate PR crisis, only 54% of them have a plan in place to handle such disastrous events.
ORM is also a marketing tactic that boosts brand awareness, visibility, and reputation. After a crisis, ORM is a damage control and recovery tool.
It is a multifaceted process that involves:
Monitoring mentions and addressing negative conversation
Building a strong and positive image in the SERPs (search engine results pages)
Working to repair any reputation damage
What is SEO and how does it work?
Search engine optimization is the process of optimizing elements of your website to improve its ranking in the SERPs. Getting Google or another search engine (but mainly Google) to list pages of your website at the top of the first page for keywords that are relevant to your business will dramatically increase your traffic and ultimately your revenue.
The process involves structuring your site and its pages for clarity for the search engines. It also entails refining the technical aspects of your site to feature certain keywords throughout the content, titles, tags, etc. for your content (and site overall) to be considered by the search engines as a valuable resource and authority in your industry.
Google continually works to achieve organic search results that are based on the quality and relevance of the information, while SEO experts continue to follow Google’s updates and work out what works best for the newest algorithms.
Google’s efforts to combat synthetic or manipulative SEO has led some to believe that SEO is no longer a viable marketing tactic, but that is far, far from the truth. More than $80 billion will be spent on SEO in 2020 as more and more businesses take their online presence seriously.
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What is SEO
Source: Lyfe Marketing
Using SEO for reputation management
SEO is one of the most critical components of reputation management. SEO for ORM focuses on the SERPs – that is to say, search engine optimization for your reputation management strategy focuses on the first page of search results.
By ensuring that the first page is full of positive, accurate information, you can reduce the risk of having existing or future negative content make its way to the front page. There are several ways you can protect page one from negative content:
Increase the ranking of positive search results
Address all content types
Suppress negative search results
Hire someone
Increase the ranking of positive search results
Address all SEO aspects for every website page and any other properties you inhabit online, including your social media presence, content marketing outlets, directories, etc. Ensure all profiles are up to date with accurate and complete information.
Optimizing your Google My Business listing with as much information as possible will help take up a large portion of the front page. By increasing the rank of your positive search results, you can take up more real estate on the first page and create a more positive, professional, and visible image for consumers searching online.
